breakthrough beat: ABC News on Bell Bajao’s global campaign


We’re have an amazing week! Yesterday, our President and CEO, Mallika Dutt, joined the stage with President Clinton to announce Breakthrough’s commitment to go global with Bell Bajao (Ring the Bell), at the Clinton Global Initiative Opening Plenary.   The campaign calls on men and boys from around the world to champion the cause by ringing the bell to interrupt domestic violence.

Now, on the heels of that, ABC News interviewed Dutt, and has just published their amazing article on the powerful campaign.  Dutt talks of  how Bell Bajao came to be: The idea, she added, came after Indian women shared their feeling that “unless men get involved, we’re not going to get anywhere.”  They continue with: Her organization commissioned a series of award-winning television advertisements to engage men in the fight against victimization of women.

Read the full article on ABC News!

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September 22, 2010 by crissy spivey
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