breakthrough beat: Breakthrough launches the I AM THIS LAND video contest on diversity

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Breakthrough is thrilled to announce the launch of the I AM THIS LAND video contest, a campaign that aims to start conversations about diversity, acceptance and the future of this country. I AM THIS LAND is a response to a year of divisive rhetoric. We’re saying, enough is enough: the new year provides the opportunity for us to celebrate our diversity and recommit to a country where we value difference and one another.

We want you to make a video using the phrase “I AM THIS LAND” to express your hope for a more positive and open-minded America. You can make any type of video: an animation, short documentary, music video, any other genre or a mash up- just give us goosebumps!

As part of the project, we are also happy to announce that stars, like Michael Urie, from Ugly Betty fame, and Sharon Jones from Sharon Jones and the Dap Kings, have come on board to support the cause.  During the contest, we will be releasing many voices on the issue and hearing their perspective.

More from Michael Urie, “We need to keep our minds and our eyes on the prize, and that is diversity and equality for all… We can’t just assume it’s happening without our work and our effort. People are still being profiled, people are still being bullied, people still don’t have the same rights as other people. A great leap was made in 2008, but we can’t give up just because. We have to keep working forward, keep moving towards this higher goal, which is equality.”

Info on entering:

From now until January 7th, upload your videos to the contest site www.iamthisland.org, and fans across the country will view, discuss and rate each submission.  Then a panel of high profile judges – John Jackson, director of social responsibility at MTV Networks; Liz Friedlander, award winning music video director for U2, REM and feature films; Malcolm Campbell, publisher of SPIN magazine; Julie Zeilinger, founder of teen feminist blog “F bomb”; Maria Hinojosa, award-winning journalist, and managing editor and host of Latino USA; and singer Sharon Jones from Sharon Jones and the Dap-Kings – will review the top 15 videos (top 10 as voted by the public and 5 selected by Breakthrough) and select the winners. Submissions begin November 16th and continue until January 7, 2011, and will be judged for overall impact of message, narrative, calls to action, and creativity.

The top winner receives a grand prize of $2500! Additional prizes include Activision games such as Guitar Hero, Band Hero, DJ Hero, a MTV goody bag, tickets to hit Broadway musical Mamma Mia and more.

We also want to make sure we include those in the Twitterverse in the conversation on diversity. Follow @breakthrough, and with the hashtag #iamthisland.org, tell us who or what symbolizes diversity to you. All are entered to win a DJ Hero by Activision.

We’re happy to have on board a list of key partners:  Activision (makers of Guitar Hero and DJ Hero), SPIN Magazine, Change.org, WITNESS, Mobilize.org, Parlour Magazine, Hollaback, HeadCount, Women’s Media Center, F-bomb, See3, Latina Lista, Vivir Latino and 20,000 Dialogues.

For full details, contest rules, and prizes, please visit www.iamthisland.org.

Enter to win now, and let us know your hope for the future!

November 16, 2010 by ishita
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