culture shockers: Nivea and Garnier want men in India to lighten their skin

When I went to India for the first time, I saw how beautiful everyone’s skin was. Being a person of color, regardless of what was on TV or in magazines I was raised to believe that color is beautiful. But what I did see too in India, were commercials on TV from companies advertising fade cream, or rather skin lightening/whitening cream. In India, while I couldn’t understand the language they were speaking in the commercial, I knew what was going on. A brown person is sad, enter lightening cream, everything is good.

In the states, I see these products in aisles of certain drug stores and want to see who’d dare actually bring a box of Ambi Fade Cream to the counter.  Enter that  recent Tyra show with African American women who not only bleach their own skin, but one woman even bleached her children’s skin.

And now a recent report from CNN is showing commercials in India that are targeting not only women, but men.  Note the freeze frame of the man in the salon chair with a bleaching agent all over his face, while the actor in the commercial says that these products make people, “fair and dashing.” And I know this is highlighting India, but it’s happening across the globe.  People, please. Get a grip, this is crazy, the chemicals are dangerous, and the colors in this world are far too beautiful.  Accept and love what you are given, it tends to work out better for people in the long run.

Check out the CNN video in India below:

September 9, 2009 by crissy spivey
Tags: , , ,

4 Responses to “culture shockers: Nivea and Garnier want men in India to lighten their skin”

  • scotter says:

    Posted: September 9, 2009 at 11:26 PM

    Racism? Or the reaction of private enterprise to the true preferences of the market place? If there wasn’t a market for this stuff, they wouldn’t sell it. And if the general public didn’t want it, there wouldn’t be a market for this stuff. Sorry, them’s the truth. Heck, for all we know, maybe the White European culture really is superior?

  • John Jacob Jingleheimer Schmidt says:

    Posted: September 10, 2009 at 4:17 AM

    Hmmm interesting. Where is the uproar over the multitude of tanning oils, tanning accelerators, etc. that makes one skin darker? I live in SE Asia and I m white, errr American, err European-American, caucasian …ENOUGH already! The insufferable political correctness of America has seeped into Asia, but guess what? There has been racism going on here for a lot longer, and has no signs of abating. Most aversion to dark skin is because darker skin indicates LOWER CLASS, i.e., somewhere who works a menial job, outdoors. Also, a lot of darker skinned SE Asians (e.g., Thailand, where I reside) envy the lighter skin of the Japanese and Koreans. You go into a supermarket and the aisles are filled with whitening creams and lotions. That’s what people want. Stop trying to impose western PC values on the east. There are products out there targeted at black folks, oops African-Americans, such as relaxers to smooth out afro hair. Why don’t you go after these “racist” products as well? Ridiculous.

  • Shaun DMello says:

    Posted: November 1, 2009 at 11:42 PM

    I agree. I’m from India, and I find most of the criticism’s against western racism and such products to be unfair and hypocritical. Personally, I find most cosmetics to be a waste of time and particularly skin color enhancing products to be pathetic, but that’s because there are pathetic people out there who’ll buy them, it’s not the fault of the marketer or producer. Talking about racism and biases, I don’t see any of these brands trying to push western values on Indians, just log on to any of the match making sites, and you’ll find almost every single matrimonial advert has skin color as a primary requirement – and they all want fair girls. Is that not racist, and more petty than racist? They should just marry corpses – you don’t get much whiter than when you’re dead.

  • murad resurgence reviews says:

    Posted: March 1, 2010 at 9:03 AM

    This is interesting. But natural color is more beautiful than ever. Just give a try. This will help.

  • Post a Comment

    (your email will not be published)