gadgets for good: Google lets you link out calls to action in your vids

Google has recently released a new feature for videos that doesn’t just help nonprofits and others with social justice causes, but was made specifically for them. Pat on the back Google for even naming the feature  ”Call to Action.”

Essentially, this tool operates as an in-video overlay which allows nonprofit orgs to drive traffic from a video to another page, like to an action, more info, or  to (err, ahem, what can be sometimes hard to get)  donations, signatures and email addresses. The overlay appears as a short message that can be clicked at any time, doesn’t interfere with the video itself, and can be customized to appear when and how you want it. Here’s how it looks:

picture-5

Here’s an example of what the Call to Action can do. To commemorate World Water Day, Google featured a video from charity:water on the YouTube homepage that used a call-to-action overlay to encourage YouTube users to donate money to build wells and provide clean, safe drinking water for those who don’t have it. Through the tool, charity:water was able to raise over $10,000 in one day — enough to build two brand-new wells in the Central African Republic and give over 150 people clean drinking water for 20 years. That’s just one example of how useful something like this is.

We’re on it!

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August 21, 2009 by akshay
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