photo courtesy of gwire, flickr

Originally posted on Causecast by Brandon Buck, Causecast video producer

Launched in May of 2009, Sourcemap.org is an open-source tool that tracks the carbon footprint of all the resources used to make an product or hold an event. Using Google Maps and the Open-Source community (anyone can post or edit any submission and legally acquire it for their own use), Sourcemap aims to be “a platform for researching, optimizing and sharing the supply chains behind a number of everyday products.” So if you wonder how far your IKEA bed really had to travel before you brought it home, here’s where you can find out.

Many businesses are trying to reflect their Corporate Social Responsibility by showing how their products have as little impact on the environment as possible. Sometimes just promising your customers that you’re being honest isn’t enough; embedding a Sourcemap on your website would be a great way to show customers that you care.

Do you advertise your business or party as being carbon-neutral or made from local materials? Here’s your chance to be transparent and show exactly the impact your project has to the world. Let’s hope more manufacturers take the initiative to label the impact of their products.

Sourcemap launched this short video as a quick demonstration to the type of information you can share:

To see full examples read the full article at Causecast.

Originally posted on Causecast by Brandon Buck, Causecast video producer.

January 29, 2010 by Stefani
Tags: b-listed, Brandon Buck, Causecast, Causecast.org, environment, gadgets for good, Google maps, sourcemap
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